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August 28, 2001
By: TOM BRANNA
Editor
Unilever Prestige, a division of Unilever Cosmetics International, announced the launch of a print advertising campaign for BCBGIRLS, the new fragrance collection developed under a licensing agreement with BCBGMaxAzria. The campaign will appear in U.S. publications beginning in October of this year. The campaign will roll-out to international publications in late 2001.The advertising for the BCBGIRLS fragrance collection celebrates the unique girl in every woman and taps into the bond between fe...
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